Kumho News


Kumho Provides Tires for Kia’s New Seltos SUV

  • The compact sports utility vehicle will be mounted with tires from Kumho only.

KIA Seltos Kumho 1024

July 23, 2019 

Kumho Tire (CEO: Jeon Dae-jin) said on Thursday that it has been exclusively supplying tires that range from 16 to 18 inches for Kia Motors’ new sports utility vehicle (SUV), the Seltos.

The vehicle is a high-class compact SUV aimed at a global audience and is scheduled to hit the Korean market on July 18 and the Indian market in the second half of this year. On June 20, Kia held its first world premiere event in India to unveil the car - part of the company’s plan to use the launch of the Seltos in India to become one of the top five automakers in the South Asian country within the next three years.

The robustly-designed car boasts excellent performance and a host of conveniences alongside its range of trendy colors and bold appearance. Being roomier than comparable vehicles and equipped with an advanced driver-assistance system (ADAS), the car is poised to win the hearts and minds of younger drivers who look for both uniqueness and practicality in a vehicle. Since the world premier event, the Seltos has been lauded for outperforming its rivals in all criteria, including design, performance, safety, and conveniences. It has been well received in the market, with some 3,000 units ordered in the first eight days of advance sales. Confident about the competitiveness of the new car, Kia will market it under the name Seltos in both the Korean and international markets including India, with China being the only exception.

In Europe the new compact SUV Kia Seltos will be equipped in the future exclusively with theKumho High Performance Tire Ecsta HS51 in sizes 205/60 R16 92H, 215/55 R17 94V and 

235/45 R18 94V. This pattern offers excellent driving characteristics on both wet and dry roadsand is characterized by a high mileage, low rolling resistance and extremely low noise level. 

In Korea, North America and all other markets outside Europe the Kia Seltos will be exclusively equipped with the Kumho pattern Solus TA31 as well as Majesty9 Solus TA91, which are not 

offered in Europe.

“Our exclusive offer of tires of all sizes for Kia’s strategic SUV model the Seltos opens up an opportunity to enhance the market’s confidence in us,” said Kim Insoo, Senior Vice President of OE Sales at Kumho. “We sincerely hope that the Seltos will take the compact SUV market by storm both in Korea and the rest of the world. We will continue our efforts to satisfy the needs of our customers and consumers with quality products in a reliable manner.”